Success -achieving a set goal Brand - the means by which a business creates and identity for a product which helps the customer recognise their product Market reach - the number of potential customers a business is able to target Market share - the proportion of total sales in a market by a particular business SEO -Search Engine Optomisation - the process of making your website get to the top of the search engine listings
Information
SEO is extremely important to businesses if they want to get their websites found by customers. Today most peoples first stop when looking for something is the internet, 20 years ago it was a telephone directory. A business can pay to have its site advertised at the top of a listing for a specific search but in the long run this can be very expensive as the business has to PAY for every click on its listing.
As you can see below NONE of the Canvey Island carpet shops show up in this wider area search. This would mean they were unlikely to get any customers from off the Island, limiting their potential audience.
SEO is not an exact art, in fact the search engines use complex algorithms to rank websites. SEO companies charge a LOT of money to optimise a site and many small business can't afford this. There are a lot of measures that the small business owner can take to improve his page ranking by doing his own SEO.
Task
Research SEO and come up with 5 tips for the small business owner to include in their website. Create a poster using your tips (Google Drive - Drawing)
Plenary
Swap your SEO tips with a friend, do you know some websites that have followed this advice?
Successful Business Websites
Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6
Lesson Objectives
Starter
Key Terms
Success -achieving a set goalBrand - the means by which a business creates and identity for a product which helps the customer recognise their product
Market reach - the number of potential customers a business is able to target
Market share - the proportion of total sales in a market by a particular business
SEO -Search Engine Optomisation - the process of making your website get to the top of the search engine listings
Information
SEO is extremely important to businesses if they want to get their websites found by customers. Today most peoples first stop when looking for something is the internet, 20 years ago it was a telephone directory. A business can pay to have its site advertised at the top of a listing for a specific search but in the long run this can be very expensive as the business has to PAY for every click on its listing.As you can see below NONE of the Canvey Island carpet shops show up in this wider area search. This would mean they were unlikely to get any customers from off the Island, limiting their potential audience.
SEO is not an exact art, in fact the search engines use complex algorithms to rank websites. SEO companies charge a LOT of money to optimise a site and many small business can't afford this. There are a lot of measures that the small business owner can take to improve his page ranking by doing his own SEO.
Task
Research SEO and come up with 5 tips for the small business owner to include in their website. Create a poster using your tips (Google Drive - Drawing)Plenary
Swap your SEO tips with a friend, do you know some websites that have followed this advice?